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TRANSCRIPT

[00:00:00] Raj: I, I, I became successful pretty early and I realized there’s no skipping the steps. There’s no skipping the lessons. There’s no skipping the deals gone wrong. There’s no skipping. There’s just the initiations. And if it doesn’t work out, like, I’m really starting to connect to like it was never meant to be.

[00:00:18] Raj: Cause I can’t really fail at the thing I’m here to do.

[00:00:21] JP: Hi, this is J. P. Newman on Investing On Purpose and today I have Raj Janna with us. Raj is a dear friend of mine who’s also the co founder of a company called Liberate that’s literally going to change disease and your ability to heal much, much faster.

[00:00:35] JP: I can’t wait for him to dig into and share that with you. But most importantly, I know a lot of times on our shows, we’re talking about. How Purpose Driven Businesses Create Outsized Returns. But part of having a Purpose Driven Business is the ability to deeply feel into the mission and the vision.

[00:00:50] JP: Otherwise, it’s pretty hard to have that sustainable Purpose Driven Business. Raj, out of anyone I know, is one of the masters at truly… How do you embody getting [00:01:00] into your feelings? What are the skills you need? What are the thoughts? And he’s going to help you with how he does it in his process. And also give you his website and literally…

[00:01:08] JP: How you can go, whether you feel, sometimes you feel numb or you feel stuck, or let’s say you feel great, but you want to feel more. I think you’re really going to enjoy this episode as a way to see how you can go deeper into your feelings and how being deeper and more embodied in your feelings will create that wonderful purpose driven business.

[00:01:24] JP: Enjoy the episode. Hi, this is J. P. Newman on Investing on Purpose. And today I have a dear friend, Jedi. Amazing human being Raj Janna is with us today. Raj, it’s rare to get you and Austin and do this together. I’ve been wanting to do this with you for about two years now. So, I am just so grateful that you’re here.

[00:01:43] JP: On today’s episode, Raj is one of my very dear friends and, uh, We’ve done a lot of deep work together and it’s really interesting to see how Raj has really evolved. And when we talk about, you know, investing on purpose, investing with purpose, sustainability, consciousness, all these things we talk [00:02:00] about to create outsized returns.

[00:02:02] JP: I just love your story, Raj, of how you went from basically from college to a Engineer on oil shells, drinking every night to working for a major oil company and then literally coming into your own of like, which is probably was perfectly fine, smart, ambitious guy. But how you’ve taken that journey, which could have actually just led you to a very comfortable life.

[00:02:23] JP: You could just live in the suburbs and make a great living and just, you were on an amazing actually career track. And yet there was something inside you that said, I want more. There was something that kept you going and it’s amazing where it’s taking you through your own company of Java Press, which has become an incredibly successful press coffee.

[00:02:40] JP: I know it’s more even more a coffee of Fectionato kind of company at Colta, a place to be. And then of course, now you’ve been taking that and now you’re going to the next step as you evolve in your own feelings with liberate, which is literally helping people of all kinds of medical diseases and things like that literally heal.

[00:02:57] JP: Through multiple modalities, through both [00:03:00] mind, heart, and medicine all together as one, which is kind of like revolutionary in itself. And how does a guy who’s working in Louisiana for an oil company go from, from that to the idea of literally changing suffering and bringing healing to millions?

[00:03:18] Raj: I mean, when you, when you paint the end points like that, kind of hard to like Like I can see, you know, I could see many choice points along the way that opened up more and more layers to me really stepping into what’s my purpose, right?

[00:03:35] Raj: And really stepping into what am I here to do? But if I look at where I was in my life when I first started, you know, as an engineer, it was pain. You know, the thing that pushed me into entrepreneurship was feeling like I didn’t have any control over my time. I hated being in a cubicle. I was in a long distance relationship at the time and because I was in oil and gas, I was limited to where I could be.

[00:03:59] Raj: So [00:04:00] the pain of not having freedom inspired. And then, so even

[00:04:04] JP: though you knew that, I mean, that’s, that’s a pretty impressive job to have. I mean, you’re fresh out of college. I mean, it’s a very impressive gig. I’m sure you’re being paid quite well for, you know, for someone who had recently had graduated from college.

[00:04:14] JP: So even with all that, it wasn’t enough.

[00:04:16] Raj: Well, I’ll tell you this, I think I just felt this lack of fulfillment. And I read a book called The 4 Hour Workweek. And once I read The 4 Hour Workweek, I just saw a whole new life, a whole new possibility that was outside of the paradigm of what I had been told by my family or what I had been told by school or what I was seeing around me.

[00:04:38] Raj: And it excited me. And so when I just started going down that path, then I had another choice point. Uh, uh, so

[00:04:44] JP: that first choice point was maybe I can, maybe I could have financial success and time and therefore freedom. Was that, was that the first choice

[00:04:52] Raj: point? That was the first choice point. The second choice point was when Three months after I launched my first side hustle, which ended up turning into my main hustle, Java Press, the [00:05:00] coffee company, I had a mentor who worked 37 years at the same company die of a heart attack three months before his retirement date.

[00:05:06] Raj: Wow. And he was my cubicle mate. And I remembered that moment very vividly because the next week his wife came in who had just retired to clean out his cubicle and She was literally learning things about her late husband as she was cleaning out his cubicle. And the one message she left behind was, do not wait.

[00:05:29] Raj: And I remembered literally sitting in that moment just thinking about my father who came to the US with nothing in his pocket and has been working his entire life for the promise of retirement. And the idea of something like that happening to him was like, nah, I don’t want that. I don’t want that for myself.

[00:05:51] Raj: And then that was then the next thing that drove me into incredible success. Seven months later, we hit our first million in sales at the coffee company. I was still working full time, [00:06:00] but I was just running. So there was this thing I was running from. Third choice point. I met my, one of my first mentors, Yannick Silver, who wrote a book called Evolved Enterprise.

[00:06:11] Raj: The entire book was about combining your, the thing you’re here to do with your business instead of it being like separate. Like combining impact and business to make more money or very much in alignment with, with your message. Yeah,

[00:06:26] JP: that’s a really big deal, by the way, when Jana came out with that book, which was an incredible book.

[00:06:30] JP: It’s still like this idea. It seemed like there’s this been this idea. I know it’s changing over time with this idea that you have to choose either make money. Or have impact, but you can’t do both. It’s like they, they’re diametrically opposed. I know Yannick’s book coming out and Yannick’s work. And I know he’s with the Mavericks and everything that he’s done.

[00:06:47] JP: And he’s really been a big push that to really kind of re reinforce the point of doing good and doing well are synonymous. I

[00:06:53] Raj: still remember, like, I mean, I read his book and then after that is when I kind of came back to my coffee [00:07:00] company and I was like, how do I turn this thing? That’s just selling something that anyone can sell into something that’s making a difference.

[00:07:06] Raj: And I went back and I went through exercises and a lot of contemplation and thinking. And that’s where Stay Grounded came from, my podcast. Like it started out, it started out as a tagline for my coffee company, where I wanted to just share the message of don’t wait until tomorrow, be present today, and do it over a cup of coffee.

[00:07:27] Raj: And use coffee as a vehicle to create more ritual meaning and joy in your life. And that was the message. And then I was like, okay, like, let me start sharing this message through our platforms, through our customers, through our brand experience, through everything we did, and that’s where the podcast launched and I started doing that.

[00:07:45] Raj: And weirdly, after I started doing that, we grew 800%. I ended up winning the ING 5000 that year for the year that I went from being just a company that sold coffee grinders or a company that just sold equipment or a company that was just competing on price to a [00:08:00] company that was, that was informing a really important message that I believed in.

[00:08:05] Raj: And something that was really helping people connect to something deeper within themselves. And the consciousness of that was getting me pressed. The consciousness of that was getting me partnerships. The consciousness of that was improving lifetime values. The consciousness of that was creating a more, um, fulfilling experience for my…

[00:08:24] Raj: For my employees, it was creating more meaning for me. I was working harder, even though I didn’t feel like I needed to. I

[00:08:30] JP: get that. I totally get that. So what was, for JavaPress, what was the vision and the mission, really, which still is, like, what, what, what, what was the energy or the feel that made you, because like you said, There’s coffee everywhere.

[00:08:39] JP: Coffee is a total commodity. It’s a very common product. You know, it doesn’t make sense that you grew 800 percent without some kind of field or vision or mission that your customers could actually fill. What was the mission and then how did you convey it to your customers?

[00:08:52] Raj: The mission was to help you stay grounded.

[00:08:55] Raj: Stay grounded in the moments you love using a cup of coffee. We wanted to [00:09:00] transform your ordinary coffee ritual into an extraordinary daily

[00:09:02] JP: experience. And how would you do that? Is it through the quality of the coffee? Is it through, is it just being mindful? Our

[00:09:08] Raj: flagship product at the time was a manual coffee grinder.

[00:09:11] Raj: And so we kind of like, Put a spin on, pun intended, a spin on, you know, slowing down to drink coffee instead of going fast, go slow. And that’s great. So we created a lifestyle around being slow with your coffee and all the things you could do in that slowness. So, we started encouraging customers to share how they were staying grounded.

[00:09:36] Raj: And we started really building this lifestyle and this culture around staying grounded. And then I had my podcasts and I would talk about staying grounded on the podcasts and I had an email newsletter. And so it really just kind of like… Brought into the lifestyle of staying grounded and what that means and being able to convey that consistently across the board.

[00:09:57] Raj: So it’s not just like, and, and to me it was [00:10:00] living it right. Like it was, it’s not just a marketing campaign. It was actually something I was living it. And it was like a marketing campaign. And in my, if I think about my unique zone of genius, right? Like it is being kind of like the front and center star.

[00:10:15] Raj: Like, I’m not somebody who’s going to go sit on the spreadsheets. I’m not somebody who’s going to go like, I have team members, I have partners for that. Where I shine is out front. And so playing to my strengths also, you know, like I went and got crazy levels of press. I got on all these different media outlets.

[00:10:30] Raj: I was really speaking this message and because I knew how to speak it, I could touch people’s hearts. And so I think there’s a combination of like having the mission, but then also knowing your skills and knowing how you shine and doubling down on your strengths. And leveraging that to grow. And so it was a combination of a lot of things, but I really feel like, um, yeah, we did a lot of good with the company and I’m not as active in the company anymore, but you know, uh, it was a, it was a really [00:11:00] powerful reframe because it was the first time that I got to see the impact of selling with purpose instead of just selling a product.

[00:11:10] Raj: It was selling a mission, not even selling. Like we did a lot of charity with the company too, like we donated to Make A Wish, like all the farmers we sourced from were Impact Farmers, and we did actual good. But I think the thing that really, the energetics of the company, the consciousness of the company was sort of held around this mission, and I really feel like companies have souls.

[00:11:32] Raj: I do,

[00:11:33] JP: I think companies have souls, until they get bought out by a private equity firm, and then they become soulless. I think, I was just listening to the failure rate, once a company buys you. Like the failure rate is like 70%, but I really think a lot of times it’s because the soul goes away. The soul goes away.

[00:11:49] JP: When it becomes just about maximizing profit. This all goes away. There’s

[00:11:54] Raj: a lack of understanding on the energetics of, of, I think, companies in business. I really do feel like, [00:12:00] you know, there just hasn’t been a great, and you know, no one really knows at the end of the day. Like we’re all kind of figuring this out on the, on the fly.

[00:12:09] Raj: I think there are some Jedis that have amassed incredible success. You being one of them that can maybe speak to the energetics of making decisions. But, you know, I really do believe that this… There’s, there’s a consciousness that you’re working with when you’re creating and if you can connect to the hearts of every single human, and at the end of the day, it’s like connecting to the hearts of every single human being you’re trying to touch.

[00:12:32] Raj: If you really speak to that and you actually try to elevate all the hearts, if you literally create win, win, win, win, win situations, if you’re constantly looking for ways to do that, you’re going to win. It’s just, it doesn’t make sense not to. And so…

[00:12:49] JP: Sometimes it just starts with a simple gesture, like if some people in the audience are thinking like… That’s great that Raj had all this in him and he figured it out. I know I did not at all. And this has been like literally [00:13:00] a slow evolution. One step at a time of like, Hmm, maybe I could do this. Like.

[00:13:04] JP: And I remember Raj, actually, when I met you, this was at Baby Bathwater in Croatia’s, uh, We were on the Croatia Island, I met you, I met you three weeks after my Croatia trip, but I spoke for the first time about my non profit, and I remember I was speaking to a, it’s like a business mastermind, and at the moment, I, at the end of that presentation, I cried, and I was almost embarrassed that I cried, because this was like a, a business mastermind, but I cried because part of me was like…

[00:13:29] JP: My presentation was so good of what I really aspired to be, but a part of me wasn’t quite there yet in my own development. So I think the tears were like my own personal commitment. I had nothing to do with the audience. It was like, I am going to be this. Like, I can’t just say this. I want to be this. And I knew I wasn’t quite there in spirit yet.

[00:13:46] JP: And I know when you’re talking as a fellow entrepreneur, like, You’re like, there’s a, there’s a congruence that your mind, body and spirit and your vision were congruent, but I just didn’t want to say to the audience that for me took a long time and it was little steps at a time [00:14:00] that got, and a will that got me.

[00:14:01] JP: I kind

[00:14:02] Raj: of want to just speak to this. So for me, um, have you read a book called Vivid Vision by Cameron Harreld? I’ve just finished my Vivid. So, you know, I wrote my first Vivid Vision for Java Press before Java Press had all that. And I think there’s this. The seed of inspiration that happens, and then there’s the actualization of it.

[00:14:27] Raj: And I wrote my second Vivid Vision in June of 2020, and it was about what I actually wanted to be doing in the world, which was building companies that disrupted root causes. Instead of just something that dealt with the symptoms of a broken society. And I had no idea what that meant. I had no idea what that was going to turn into.

[00:14:50] Raj: I had no idea. I just had this vivid, and I put it on paper. I thought it was going to be a fund. I thought it was going to be, uh, uh, an incubator. I had all these, [00:15:00] like, ideas and thoughts. I think I remember even talking about it. I was like, And I actually went down that path of like you did, you had some loans going up.

[00:15:07] Raj: I got you fun going, had a fun, I had loans. I was picking up brands, I was doing all this stuff. You were, and then the evolution of that to liberate, like, to even think about like that vivid vision that I wrote. I thought it meant one thing, and then through my own unraveling, through my own breaking open, through my own mistakes, through my own failures, through my own judgment lapses, like, it led me down this crazy meandering path to arrive at THE company that is working on THE Root cause that I believe is contributing to every single problem in society So like I couldn’t have calculated that So there’s a brilliance to having the vision and speaking it and even if you run in a direction That isn’t really [00:16:00] where it’s supposed to be in the process of creating comes the unveiling It’s like you’ve become the person you do who is fit to lead the vision As you just move and create and you have your initiations and you jump through your challenges and you go through your failures and all of it is shaping you into the thing you’re actually here to do.

[00:16:22] Raj: You

[00:16:22] JP: know, Raj, I had a, I remember, uh, you and I were having dinner at Barton Creek at the country club and you said to me, You looked at me and you’re like, JP, I’m really in a conundrum because I’m about to make so much money in this current business, but my soul is telling me not to do this. My soul is telling me I need to rest and regroup, but I feel compelled to be like, I don’t want to disappoint this person who’s leading me to the money.

[00:16:48] JP: Like, I don’t want him to feel like, like you had all these considerations about abandoned, like you don’t want to abandon this guy because he’s been so good to you. And, and you guys had like this. Big, big thing coming in and like you were, your soul was so clear that it [00:17:00] wanted to rest because it wanted to regroup for something else, but you were so torn into the world at the time and I didn’t have a great answer for you.

[00:17:06] JP: I was just your friend listening to you and you and I both on the details of how that worked out, but ultimately it’s kind of funny that and it’s a good lesson in life because what seems so sure in life at that time of like, I always say that all that glitters is not gold. You know, sometimes we think that this is the sure path or we can’t let this person down or we need to keep this client happy, but we kind of know like we’re being pulled in another direction, but we’re really trying hard to keep the ship together, even though we kind of know that our energy, our interest is wavering, but we’re trying so hard because maybe that wisdom knows you need to do something else.

[00:17:37] JP: But our brains are just gonna keep our shit together. I mean,

[00:17:40] Raj: I really feel like the, you know, the path from the head to the heart is the longest one a man will make. And, you know, I feel like surrender is the only way to get there.

[00:17:50] JP: I love that. We’ve been through that journey together and some of the trials and tribulations.

[00:17:52] JP: And by the way, I mean, I didn’t have anybody, I was just listening to you like empathetically as your friend. Well, in

[00:17:57] Raj: hindsight, if I can go back and look at that kid and [00:18:00] just, I still remember two months after that. That conversation, I did fall to the brink of surrender. Almost every deal I had fell through all at once.

[00:18:09] Raj: And it just all like the, the, the things that I thought were so sure all just fell through. And I had a, and I, and I had an ego death. It was like, there was a part of me that died and. What’s so fascinating about that is I think, by the way,

[00:18:24] JP: it also, and I’m not saying it in a bad way, like it, it died with drama, like nothing that could have predicted, like it could have been the star spangled banner with the flames that we never could have predicted because you had everything done right.

[00:18:36] JP: It just blew up. I, there was such a lesson, but I’m sorry, go ahead. No, no, no, no, but,

[00:18:39] Raj: but that’s the brilliance of it, right? Like you can’t comprehend, like, if you look at COVID, could you, could anyone have predicted the chaos of COVID? No, like I remember January of 2020, I was getting ready for this big year.

[00:18:58] Raj: I had my goals. I was [00:19:00] setting ready. I was like, and then March, like, what the heck? Yeah. You know, the craziness. And I think there’s an acknowledgement for me as an entrepreneur, as I’ve become more of, I would say, you know, a creator and acknowledging these cycles and really acknowledging that like there are seasons to life.

[00:19:21] Raj: And I think for me. I, I, I became successful pretty early and I realized there’s no skipping the steps. There’s no skipping the lessons. There’s no skipping the deals gone wrong. There’s no skipping. There’s just the initiations and if it doesn’t work out, like I’m really starting to connect to like it was never meant to be because I can’t really fail at the thing I’m here to do.

[00:19:47] Raj: You can’t. Yeah. You actually can’t. You can’t. You, because you’re, the thing you’re here to do is. It’s supported by everything around you, it’s supported by the universe, like, and I think taking the time to really be present [00:20:00] inside of those moments of confusion, inside of those moments where you’re like, where the hell am I going?

[00:20:05] Raj: And being present. I still remember like when all those deals went wrong and I kind of walked away from a lot of money, from a lot of, from, from partnerships. And I told myself this vision that I wrote in 2020, I was like, I’m afraid I still, I was with a mentor, actually mentor in Salt Lake City. I’ll never forget this.

[00:20:25] Raj: I remember like stepping away and this mentor had, you know, Built a very successful, um, investment firm, 3, 000 employees, and I was literally talking to him and I was like, Paul, like, I don’t know what to do right now. I’m really scared to go all in on this vision. I’m really afraid. And he was like, Praj, if you believe in this with everything in you, just keep taking one step at a time and let things figure themselves out.

[00:20:53] Raj: I remember it’s such a cliche piece of advice. Totally. Super, nothing tactical in that. No, no, no, no. No tactical. But, but for some reason, [00:21:00] hearing that from him, who was so successful. Somebody who was a visionary. For me to hear that from him, I remember, you know, in the next months, like, I just paid attention to what was showing up, and I added as much value to the people’s lives that I could, and that then led to Partnerships with Mike, then led to who’s now my business partner in Liberate, and Humans Are Good, which is our foundation, and like, it opened up doors that I couldn’t have opened up, and I think there’s something, now I look back, and I’m like, I’m living my vision.

[00:21:34] Raj: That vision that I wrote, I’m living it and I am now the leader fit to lead it as a result of all the challenges that I’ve had in my life. Like I can’t, it’s even fascinating, like, you know, when I think about like lessons and you know, I’m a big, and we’ve raised capital for liberated and all the things.

[00:21:55] Raj: And one of the things that I’ve really. So what we learned is like, when I speak to our [00:22:00] investors, it’s like, I want them to know the story of Raj. I want them to know the mistakes. I want them to, we were just talking about this. Like, I want them to know. I know. I do. I do a lot of the same things. You know, like, I want you to know that like, Hey, like this guy you’re investing in is a guy who’s made mistakes.

[00:22:15] Raj: The guy you’re investing

[00:22:16] JP: in. Would you share the story? I know at dinner, you were telling me this story. Like there was a moment where like, uh. With one of your investors, you were kind of afraid to tell them about, like, about a mess you were in and cause you didn’t want to lose, you didn’t want them to lose confidence in you and it, and here is a current investment.

[00:22:30] JP: Do you mind sharing that story? Cause I think it says a lot about you that it’s not just intent, it’s also vulnerability. And it’s also, it takes courage. It’s in that vulnerability is courage. If you do mind sharing

[00:22:41] Raj: that story. Yeah, there was, um, yeah, I was, I was having a conversation with one of our investors and I was going to make a decision at a company that I had equity in that, uh, would have had negative implications on or potential negative [00:23:00] implications on my reputation as a creator.

[00:23:02] Raj: It was a decision that I made a long time ago and, and I was. Afraid because I didn’t want him to lose confidence in me. I didn’t want him to, it was an important investor to you. It’s an important investor to me and

[00:23:13] JP: really believed in. You came in

[00:23:14] Raj: early on your current. Yeah. And I remember terrified to call him, but I just knew that I had to.

[00:23:21] Raj: And I remembered calling the investor and, um, I just told him, Hey man, like this is what I’m navigating right now. This is what, you know, I’m, I’m, I’m working through, I’ve got this company. And just to give you guys a constant, like I’ve been cleaning up the messes of the deals that went wrong for three years.

[00:23:40] Raj: And I hadn’t talked to really about any of my investors about any of these deals because I didn’t want them to feel stressed. Cause everything we’re doing at Liberate is different. I didn’t want them to know about any of that cause it didn’t matter. It’s a past company. It’s a past company. It’s not, it’s not.

[00:23:55] Raj: And when I went to, um, I went to this investor and I was like, Hey man, I just need [00:24:00] to let you know that like, this is what I’m navigating. This is like where I’m at. This is. What I’m doing, and I’m contemplating these decisions that may have a negative impact on On your reputation. On my reputation, and if we do go to raise bigger capital, it may impact.

[00:24:16] Raj: And I remember the investor looking at me like, Holy crap Raj, like, you’ve built and brought this much traction to liberate? Even with all of that? In the background. In the background? And he looked at me and he was like, Dude, I’m not investing in you because of that. I mean, that’s why I’m investing in you because you can, you, you commit your heart, you care.

[00:24:44] Raj: And it was the first time I had this, and then I got more confident. I talked to other investors and they’re like, Raj, yeah, like you couldn’t even be building the product you’re building at liberate without having those challenges. And it was the first time I got this like, wow, like. You know, [00:25:00] character is a big thing.

[00:25:01] Raj: Like, we all make mistakes, we all have our lessons, and we all go through life scathed. Like, no one goes through life unscathed. If it’s unscathed,

[00:25:10] JP: it’s probably a Ponzi scheme. Right, and… Bernie 33 years.

[00:25:15] Raj: Yeah, and you know, like, I just got to a point of true gratitude for the trust, and it makes me want to work harder.

[00:25:25] JP: But it’s interesting, the investor, you’re sharing a vulnerability that makes you look less than perfect. And it could really do a chink, you having the courage to clear that actually gave him more confidence in you, which would have never expected.

[00:25:36] Raj: I think that’s wild. I just, it’s one of those things you just don’t learn until you get into it, you know, the thing you’re most afraid of is actually the pathway to liberation and like really feeling it.

[00:25:48] Raj: Wait, wait, wait, let’s slow

[00:25:48] JP: that down. The pathway of what you’re most afraid of is what leads you to liberation. I was just thinking about your product Liberate, which we’re going to talk about here in a second. Like, think about that statement. Yeah. And so [00:26:00] you’re dealing with people who are dealing with certain kinds of disease.

[00:26:02] JP: Yeah. And your premise is that by helping them through AI and other methods, by helping them get clear on what belief systems are inciting them and clearing those beliefs will help towards their healing or their liberation. So you kind of just said exactly, you said in your

[00:26:17] Raj: sentences, I mean, coming back to your company, coming back to coming back to, I, I couldn’t be building what I’m building without going through the challenges and living it right.

[00:26:28] Raj: Like I’m, I’m living this, this message that, Hey, when we don’t allow fear of feeling, when we don’t allow fear of having a hard conversation, when we don’t allow fear of having our reputations tarnished, stop us from doing what’s right. Stop us from doing what’s best for us, stopping what’s, stop us from doing what’s best for the situation or our communities.

[00:26:51] Raj: Like, infinite possibilities exist, and I really do feel that, like, everything in my life has been on the other side of feeling the [00:27:00] fear. Or, or being on the other side of fear, and it’s been my north star, the thing I’m most afraid of is, like, and the more I keep following that thread… The, the better my life

[00:27:10] JP: gets.

[00:27:11] JP: Roger, I want to ask you a question. Cause actually out of anyone I know, I’ve told you this before, this compliment, your ability to feel your feelings as really, and you’re exponentially growing that, but it’s like, you know, you beam, you transmit love and I can tell you from someone who was, I was stuck in my head for years, I’ve really.

[00:27:28] JP: I’m going to feel. And I think I would guess there’s a lot of people in the audience that are great thinkers, super smart. And again, we have a society that keeps giving us, it keeps data dumping on us. The news, it data dumps Instagram, it’s data dumping on us. And I just know so many people, including my own journey, where it was very, very hard to kind of drop into my feelings.

[00:27:46] JP: Give anyone advice who said, I’m struggling to really feel those feelings. What would be a first step that you’d recommend for someone just to begin the process of being able to feel and getting to that point of, of realization or, or

[00:27:59] Raj: [00:28:00] feeling? I mean, I’m building a company that helps people do that. So you can go to.

[00:28:03] Raj: Liberate. health, uh, and check out any of that stuff. That’s one thing we teach. So is that a

[00:28:08] JP: resource for people? If someone feels like I really want, I’m stuck in my head, I really want to be able to feel more, whatever this Raj is saying, I want to know more about that. Well, if

[00:28:14] Raj: you’re having emotions, if you’re having negative thought loops, if you’re having behaviors, if you’re, if you, if fear is running your life, you know, liberate is a tool that can help you get to the root.

[00:28:28] Raj: of where that fear is coming from, and then pair you up with tools to get rid of it for

[00:28:31] JP: good. Which is what the AI does. So you take a survey, essentially, you’re taking a

[00:28:34] Raj: survey… We have an app, we have an app and a program that allows you to… Basically do an assessment and a diag, not, we don’t like to use the word diagnostic, but like at the end of the day, like it’s like an emotional lab report.

[00:28:45] Raj: It’ll help guide you. We run emotional lab reports, so that’s like basically the product. Yeah. Um, so you can run an emotional lab report on your,

[00:28:52] JP: is that free on your, is that free on your website? It’s

[00:28:54] Raj: 137 bucks on the website. Okay, that’s cheap. 137 bucks. Yeah, so I mean it’s, and you get a 90 minute consultation, like it’s cheap, [00:29:00] it’s, it’s meant to actually meet people that can’t afford therapy.

[00:29:05] Raj: So we’ve kept the cost low for that reason. Um, and so it’s, it’s meant to be super affordable, it’s super dialed in and it’s very impactful. Amazing. I run emotional lab reports on myself once a quarter at the very least. I’m

[00:29:15] JP: going to do one. Yeah. I want to run an emotional lab. You know, also Raj, you said something that I’ve, from my experience, sometimes it’s fear.

[00:29:21] JP: People feel fear as a way of feeling like I can’t feel because I’m, I’m, I’m too afraid to feel. The other thing is that I find, quite frankly, is numbness. And I know for me, it really wasn’t, it felt like fear and a lot of times I felt numb. And even now it’s like, it’s like my little, if I’m ever feeling numb, it’s kind of a reminder of how to get back to my heart.

[00:29:37] JP: But I found that, uh, I’ve had to tell a lot of people, um, you know, I’ve been mentoring a lot of people that sometimes when you’re feeling numb or fearful, you, you don’t even realize that you have the ability to feel because you’re so far away from those feelings because your brain is doing its job.

[00:29:51] JP: Your brain is trying to keep you safe. But if you let your, your, your brain and ego be your amigo, Which I love that saying that I recently was told. [00:30:00] Um, I think it’s really important to understand that you’re not broken. I think I felt broken for a long time, like because I was numb. I was so in my head and I couldn’t feel, I felt broken.

[00:30:08] JP: And I didn’t really know as a human being that I even knew how to feel really. And I’ve had a lot of people who I’ve mentored, I’ve had the same experience. So they just, it feels so far away what you’re saying that it’s hard for them to really connect to that. And so I would just say that, and this is really kind of goes along the line of liberate, that if you are feeling numb or not sure.

[00:30:27] JP: It’s simply your brain doing its job. It’s blocking some memories or blocking some flow of something. Um, because our natural beings is to feel, is to, is to feel, is to flow with energy. I love the idea that emotions are energy in motion. Totally, yeah. So, if your energy is not in motion, if your emotions are being numbed out or fearful, then your energy is not in motion, your energy is stuck in your body.

[00:30:50] JP: And so, having modalities to know that, first of all, know that this is every God given human being’s ability as humans to feel. Um, I [00:31:00] always say sometimes to my 17 year old son, if he’s not sure what he’s feeling, I’m like, you saw that pretty girl over there, was your heart going fast? Did you, uh, was your heart starting to beat when you saw that girl?

[00:31:08] JP: Yeah, dad. Yeah, you’re feeling you’re not, you know, like we all feel we all, we all basically feel and there’s wonderful skills. And I know that that’s really your passion Raj. And not only for your own journey, but for your journeys to others to go deeper into their feelings so that they can live, they can, they can be liberated, literally liberated from their, from their illness.

[00:31:26] JP: Isn’t that right?

[00:31:28] Raj: It’s from illness, it’s from relationship challenges, it’s from a lack of connection to your work. Whatever your symptom is, at the end of the day, you have tools. There are tools out there that you can leverage to liberate yourself from the programs, from the unconscious sort of saboteurs, if you want to call them that.

[00:31:47] Raj: There are sabotaging factors in your unconscious mind that are leading you to making certain choices that are then leading… To the, uh, to the, to the onset of disease, to the challenges in [00:32:00] relationship. And my philosophy is that… So you’re

[00:32:03] JP: making a connection that those, that those numb areas, those areas that you’re not feeling can actually create disease in the

[00:32:08] Raj: body.

[00:32:09] Raj: From the research we’ve done and the studies we are currently doing and the patients we’re seeing, what we know is that stress leads to illness. Stress leads to a weakened immune system, and a weakened immune system leads the body to be susceptible to disease. Now, where specific illnesses localize in the body…

[00:32:33] Raj: There’s a lot of different theories and a lot of different, you know, there’s like Eastern medicine has entire frameworks on how to diagnose the body as it pertains to illness and disease and emotion. We’re doing a lot of research on that right now, so we can’t definitively say. There are over 4, 000 studies that link emotional well being to improved health outcomes.

[00:32:57] Raj: So we do know that power of prayer, the [00:33:00] power of reducing stress leads to healthier bodies, and that’s ultimately what we’re Speaking to is it, but I also believe that it’s not just about health. It’s also about your relationships. I’m like, let’s, you know, let’s, let’s be real. Like when you have a relationship fear or when you have an attachment or when you have some type of resentment or when you have this constant loop of sabotage, by learning to understand where that’s coming from and then resolve it, you’re actually giving yourself an opportunity to have a more loving, connected relationship, right?

[00:33:31] Raj: Same thing with your work. If there’s a part of you that’s getting burned out, Because you’re doing things you don’t love. Well, paying attention to that burnout, paying attention to the stress, and getting to the root of why you feel like you have to push yourself so hard. Why you feel like you have to keep saying yes to other people.

[00:33:49] Raj: Where are all these people pleasing tendencies coming from? Like, all of these are just behaviors that are leading to outcomes we don’t want. And so when we can take the time to actually understand… [00:34:00] What is causing? What are the root core beliefs? What are the root emotions? What are the root traumas maybe?

[00:34:09] Raj: What are the roots that we can’t see readily contributing to the challenges I’m experiencing today? And how can I actually begin to resolve that so that I can create lasting shifts in my mental and emotional well being? And when you’re happier, less stressed. You are just a naturally more impactful human being.

[00:34:29] Raj: You become the ripple in the world. The way you work changes, the way you invest changes, the way you speak to people changes. Your mission evolves. That’s ultimately what I believe. I really believe that, you know, creating the change you want in the world begins by being the change you wish to see. And so when we can change ourselves, we naturally become human beings that can change the world.

[00:34:52] Raj: So

[00:34:52] JP: Raj, let me ask, if you were to give, we’re going to wrap this up, but I want to ask you two questions. One, What resources if someone’s, if someone’s listening to you and saying, I love what Raj [00:35:00] is saying, and by you, Raj, you are sometimes like when you’re a pro tennis player, you kind of forget that you’re a pro tennis player.

[00:35:06] JP: So if you want to break this down for people who are just saying, like, I’m, I’m, I’m really, I’m feeling a little stuck or, or I’m, or I’m really, I’m doing fine, but I want to go deeper in this work. Are there any resources? Are there websites? Are there books? Are there podcasts or things that you think is a wonderful resource to help you go deeper into your emotions so you can kind of break through those beliefs and feelings?

[00:35:26] Raj: I mean, there’s plenty. I mean, I really just have a

[00:35:28] JP: couple that it might be to your favor

[00:35:29] Raj: that you’d have to, it’d be hard not to give liberate a plug, like liberate. health, L I B E R 8 dot health. We’ve literally taken thousands of hours worth of study, gotten vetted by some of the most promising names in psychology, psychiatry.

[00:35:46] Raj: Mental health, um, and taking all of our own collective efforts and all the books we’ve read and turned it into a simple process to help you make sense of your emotions and pair you up with therapies that are unique for your situation. So [00:36:00] we literally take a data driven, science backed approach to mental and emotional well being for 137 one time fee.

[00:36:07] Raj: Nothing else. It’s literally like, I cannot give you a therapy that is cheaper than that. I cannot give you, like, literally, that’s the cost of 10 books. So I could recommend a book, but we also distilled all the things we’ve learned from all the books we’ve read into that,

[00:36:22] JP: so… Well, I can tell you, truly, and I’m fortunate, I realize that I really only…

[00:36:27] JP: My producer, Alex, wants me to make more episodes. He says I’m too slow at my production of episodes. But I really wait to find people that… Again, a lot of my close friends just in this community and… Amazing human beings out there, and you really are, like you, I just know so many people, but you really have mastered this, so I think taking it from you, it really means something.

[00:36:45] JP: You are the pro Jedi of emotions. I learned from you still, and no matter where you’re at, there’s always more, there’s always deeper you can go. There’s so many layers to this onion, and it gets really fun. I was wrapping up, you know, one of the things that I just learned recently, it sounds so silly, but the word, [00:37:00] um, inhalation, uh, or to, I’m sorry, the word inspiration, is to inspire.

[00:37:05] JP: Which is to breathe in. So when you’re breathing in, like taking a deep breath, which is what I’m learning to do because I tend to go fast, to slow myself down to get more mindful in my body is basically inspiration. You inspire, which is to breathe in, and when you breathe in, you’re in spirit. Inspire is Latin for in spirit.

[00:37:22] JP: So literally breathing in is inspiring. It’s inspiration to be in spirit to get back into my body. So one of my tricks for a person who’s got a fast mind and is a… Hyperprocessor is to breathe in and actually check in. And I asked myself a simple question, the check in is, am I safe, and how am I feeling?

[00:37:42] JP: Am I hungry? Am I thirsty? Do I need to go to the bathroom? Am I fearful? Am I happy? And just actually, simply sometimes the recognition of checking in with what’s going on is a moment to get out of my brain and be having more coherence with my body. So my latest one is just truly, let’s take the word inspiration and use [00:38:00] it as a tool by breathing in.

[00:38:01] Raj: I love that man, and I love the question, am I safe?

[00:38:05] JP: It’s that simple question. It’s been amazing. Um, I thank you so much for the joy and the beauty and the value that you bring to, to me as your friend and to this audience. And just thank you so

[00:38:17] Raj: much. I love you, brother. Thank you for having me here.